Research Directory

Type
Topic
  1. Journal Articles Marketing March 1985

    Seeking Redress for Consumer Dissatisfaction: The Role of Attitudes and Situational Factors

    Marsha Richins
     Journal of Consumer Policy
  2. Journal Articles Finance 1985

    An Economic Rationale for Couponing

    Quarterly Journal of Business and Economics
  3. Conference Proceedings Marketing 1985

    "Information Search and Decision Strategies Among Health Care Consumers"

    S. (Ratti) Ratneshwar
    Advances in Consumer Research
  4. Journal Articles Marketing 1985

     "Methodological and Theoretical Foundations of Advertising Copy Testing: A Review"

    S. (Ratti) Ratneshwar
    Current Issues and Research in Advertising
  5. Conference Proceedings Marketing 1985

    Factors Affecting the Level of Consumer-Initiated Complaints to Marketing Organizations

    Marsha Richins
    Consumer Satisfaction, Dissatisfaction and Complaining Behavior
  6. Journal Articles Marketing 1985

    Cross-Cultural Differences in Consumer Attitudes and Their Implications for Complaint Management

    Marsha Richins
    International Journal of Research in Marketing
  7. Conference Proceedings Marketing 1985

    The Role of Product Importance in Complaint Initiation

    Marsha Richins
    Consumer Satisfaction, Dissatisfaction and Complaining Behavior
  8. Journal Articles Finance 1984

    Defensive Investing Using Fundamental Data

    The Journal of Portfolio Management
  9. Journal Articles Finance 1984

    The Role of Patents in a Free Society

    The Free Philosopher Quarterly
  10. Conference Proceedings Marketing 1984

    The Brand Trademark: A Valuable and Vulnerable Resource

    Peter Bloch
    AMA Educators' Proceedings