The Role of Product Importance in Complaint Initiation
"The Role of Product Importance in Complaint Initiation," in Consumer Satisfaction, Dissatisfaction and Complaining Behavior, H. Hunt and R. Day (editors), 50-53, 1985.
"The Role of Product Importance in Complaint Initiation," in Consumer Satisfaction, Dissatisfaction and Complaining Behavior, H. Hunt and R. Day (editors), 50-53, 1985.