Research Directory

Type
Topic
  1. Conference Proceedings Marketing 1983

    "The Role of Usage Context in Consumer Choice: A Problem Solving Perspective"

    Advances in Consumer Research
  2. Conference Proceedings Marketing 1983

    Shopping Without Purchase: An Investigation of Consumer Browsing Behavior

    Advances in Consumer Research
  3. Conference Proceedings Marketing 1983

    An Investigation of Cognitive Structure in a Shopping Context

    Advances in Consumer Research
  4. Conference Proceedings Marketing 1983

    Word-of-Mouth as an Expression of Product Dissatisfaction

    International Fare in Consumer Satisfaction and Complaining Behavior
  5. Journal Articles Marketing 1983

    A Theoretical Model for the Study of Product Importance Perceptions

    Journal of Marketing
  6. Conference Proceedings Marketing 1983

    An Investigation of Cognitive Structure in a Shopping Context

    Advances in Consumer Research
  7. Conference Proceedings Marketing 1983

    Shopping Without Purchase: An Investigation of Consumer Browsing Behavior

    Advances in Consumer Research
  8. Journal Articles Finance November 1982

    A Rose By Any Other Name? A Note on Corporate Name Changes

    The Financial Review
  9. Conference Proceedings Marketing 1982

    Involvement Beyond the Purchase Process: Conceptual Issues and Empirical Investigation

    Advances in Consumer Research
  10. Conference Proceedings Marketing 1982

    An Investigation of Consumers' Attitudes Toward Complaining

    Advances in Consumer Research