Research Directory

Type
Topic
  1. Journal Articles Marketing 1980

    Advertising Trends and the Small Retailer

    American Journal of Small Business
  2. Conference Proceedings Marketing 1980

    What is Product Importance? A Theoretical Analysis and Synthesis

    Theoretical Developments in Marketing
  3. Conference Proceedings Marketing 1980

    What is Product Importance? A Theoretical Analysis and Synthesis

    Theoretical Developments in Marketing
  4. Conference Proceedings Marketing 1980

    Product Dissatisfaction: Causal Attribution Structure and Strategy

    Marketing in the 80's, AMA Educators' Proceedings
  5. Conference Proceedings Marketing 1980

    Consumer Perceptions of Costs and Benefits Associated with Complaining

    Refining Concepts and Measures of Consumer Satisfaction and Complaining Behavior
  6. Other Marketing April 1979

    Marketing Challenges for Solar Products

    Business
  7. Conference Proceedings Marketing 1979

    Consumer Complaining Processes: A Comprehensive Model

    New Dimensions of Consumer Satisfaction and Complaining Behavior
  8. Journal Articles Marketing October 1978

    A Program for Assessing Minority Business Needs and Assistance

    Journal of Small Business Management
  9. Journal Articles Marketing July 1978

    A Decision Sequence for Retail Pricing

    Retail Control
  10. Other Marketing February 1978

    Changes in Phoenix Consumer Prices? 1977

    Arizona Business