"Information Search and Decision Strategies Among Health Care Consumers"
Advances in Consumer Research
Volume
12
Conference Proceedings
Marketing
1985
Ratneshwar, S., D.W. Stewart, G.B. Hickson, C. Pechmann, and W. Altimeter (1985), "Information Search and Decision Strategies Among Health Care Consumers," Advances in Consumer Research, 12, 252-257.