digital strike & trulaske

Digital Strike Returns as TruWelcome Corporate Partner for Second Year

The Robert J. Trulaske, Sr. College of Business at the University of Missouri is pleased to welcome back Digital Strike, Targeted Marketing as the corporate partner for TruWelcome, marking the second consecutive year the company has helped Trulaske kick off the academic year.
stock image of email deals

Why Your Sales Emails Aren’t Closing Deals — And How to Fix Them

The University of Missouri’s Robert J. Trulaske, Sr. College of Business would like to thank Samuel M. Walton for helping to make research like this possible.
adobe stock image - stock market

Surprise Windfall: How Stronger SEC Oversight Benefits Global Borrowers

The University of Missouri’s Robert J. Trulaske, Sr. College of Business would like to thank the Trulaske family and Deloitte for helping to make research like this possible.
Blake schrand

A closet full of his siblings' black and gold attire wasn’t the only reason Blake Schrand decided to attend Mizzou

Blake thrived at Trulaske by winning a Hershey sales competition and an international business simulation.

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Mizzou ITC News – June 2026

Global Connections

 

Show me bar-b-q logo with Enrique Fuhlage

What in the World? ITC Company Spotlight – Show-Me Bar-B-Q Sauce

by Jackie Rasmussen and Krista Hinrichs

Ryu Taggart

Where in the World? Trulaske ITC Alumni Spotlight – Ryu Taggart

by Jackie Rasmussen and Krista Hinrichs

Jackson Kinder and Lexington Jones

Mizzou Giving Day contribution establishes new endowed scholarship for transformative technology at Trulaske

Mizzou Giving Day 2026 marked an important milestone for the University of Missouri’s Robert J. Trulaske, Sr. College of Business.

Moore

Trulaske accountancy student ‘vaults’ to success

Written by Kathy Deters

ITC Spring 2026

ITC Interns Supporting the Decision-Making Needs of Area Businesses

On May 1, 2026, sixteen University of Missouri Trulaske College of Business students interning with the International Trade Center (ITC) presented semester-long global market research projects to three U.S.

bad-behavior

Unlocking B2B Advertising's Hidden Power: Long Lags, Large Returns

For decades, the conventional wisdom in marketing has been that business-to-business (B2B) advertising plays a secondary role to direct sales, especially for high-value, complex products.

2026 Honors dinner

Trulaske College of Business awards Citations of Merit to alumni and partners

The University of Missouri’s Robert J. Trulaske, Sr. College of Business awarded Alumni Citations of Merit and Special Citations of Merit during its annual Honors Dinner in April.

2026 trade trek

Trulaske Trade Trek takes students on a global expedition

Written by Kathy Deters

Shawn Askinosie, AB ’83, JD ’89, is proving that Missouri-based businesses can compete responsibly in a global market and still turn a “sweet” profit.

Elise bartley with Missouri Governor Mike Kehoe

Trulaske faculty member appointed to Missouri State Board of Accountancy

Photos by the Office of the Governor