Factors Affecting the Level of Consumer-Initiated Complaints to Marketing Organizations
        
            Consumer Satisfaction, Dissatisfaction and Complaining Behavior
      
  
    
  
        
            Conference Proceedings
      
  
    
      
        
            Marketing
      
  
    
      
        
            1985
      
  
    
  "Factors Affecting the Level of Consumer-Initiated Complaints to Marketing Organizations," in Consumer Satisfaction, Dissatisfaction and Complaining Behavior, H. Hunt and R. Day (editors), 82-84, 1985.