Research Directory

Type
Topic
  1. Conference Proceedings Marketing 1986

    Adapting Psychometric Measures for Use in Cross-Cultural Consumer Research

    Proceedings of the 1986 Annual Meeting of the Decision Sciences Institute
  2. Conference Proceedings Marketing 1986

    Product Enthusiasm: Many Questions, a Few Answers

    Advances in Consumer Research
  3. Books Accountancy 1986

    Accounting: Principles and Applications

    Accounting: Principles and Applications
  4. Journal Articles Management 1986

    Policy capturing in the employment interview

    Journal of Applied Psychology
  5. Books Accountancy 1986

    Accounting: Basic Principles

    Accounting: Basic Principles
  6. Journal Articles Management November 1985

    The generalizability of MBA and socioeconomic effects on business school graduates' salaries

    Journal of Applied Psychology
  7. Journal Articles Marketing 1985

    The Channels Manager: Now, Soon or Never?

    Journal of the Academy of Marketing Science