Research Directory

Type
Topic
  1. Conference Proceedings Marketing 1985

    The Role of Product Importance in Complaint Initiation

    Marsha Richins
    Consumer Satisfaction, Dissatisfaction and Complaining Behavior
  2. Conference Proceedings Marketing 1985

    Factors Affecting the Level of Consumer-Initiated Complaints to Marketing Organizations

    Marsha Richins
    Consumer Satisfaction, Dissatisfaction and Complaining Behavior
  3. Journal Articles Finance 1984

    Defensive Investing Using Fundamental Data

    The Journal of Portfolio Management
  4. Journal Articles Finance 1984

    The Role of Patents in a Free Society

    The Free Philosopher Quarterly
  5. Conference Proceedings Marketing 1984

    The Brand Trademark: A Valuable and Vulnerable Resource

    Peter Bloch
    AMA Educators' Proceedings
  6. Conference Proceedings Marketing 1984

    Groups, Roles, Products and Enthusiasm: An Investigation of Product Involvement and Social Imagery

    Peter Bloch
    Proceedings of Southwest Marketing Association Conference
  7. Journal Articles Marketing 1984

    The Wellness Movement:  Imperatives for Health Care Marketers

    Peter Bloch
    Journal of Health Care Marketing
  8. Journal Articles Marketing 1984

    The Leisure Experience and Consumer Products: An Investigation of Underlying Satisfactions

    Peter Bloch
    Journal of Leisure Research
  9. Conference Proceedings Marketing 1984

    Word of Mouth Communication as Negative Information

    Marsha Richins
    Advances in Consumer Research
  10. Conference Proceedings Marketing 1984

    Product Involvement as Leisure Behavior

    Peter Bloch
    Advances in Consumer Research