An Economic Rationale for Couponing
Douglas A. Houston and John S. Howe, “An Economic Rationale for Couponing,” Quarterly Journal of Business and Economics, Spring 1985. Abstracted in the Journal of Economic Literature, June 1986.
Douglas A. Houston and John S. Howe, “An Economic Rationale for Couponing,” Quarterly Journal of Business and Economics, Spring 1985. Abstracted in the Journal of Economic Literature, June 1986.