Research Directory

Type
Topic
  1. Journal Articles Finance November 1982

    A Rose By Any Other Name? A Note on Corporate Name Changes

    The Financial Review
  2. Conference Proceedings Marketing 1982

    An Investigation of Consumers' Attitudes Toward Complaining

    Advances in Consumer Research
  3. Conference Proceedings Marketing 1982

    Involvement Beyond the Purchase Process: Conceptual Issues and Empirical Investigation

    Advances in Consumer Research
  4. Other Marketing November 1981

    Book review of Advanced Questionnaire Design

    Journal of Marketing Research
  5. Other Marketing February 1981

    Book review of Marketing Research and Knowledge Development

    Journal of Marketing Research
  6. Conference Proceedings Marketing 1981

    An Exploration into the Scaling of Consumers' Involvement with a Product Class

    Advances in Consumer Research
  7. Journal Articles Marketing 1981

    The Job Hunting Seminar Series: Applied Marketing for Graduating Seniors

    Journal of Marketing Education
  8. Journal Articles Marketing 1980

    The Channels Manager: Marketing's Newest Aide?

    California Management Review