Research Directory

Type
Topic
  1. Journal Articles Management November 1985

    The generalizability of MBA and socioeconomic effects on business school graduates' salaries

    Journal of Applied Psychology
  2. Journal Articles Marketing 1985

    The Channels Manager: Now, Soon or Never?

    Journal of the Academy of Marketing Science
  3. Journal Articles Accountancy Spring 1985

    Tax Shelter Investments: A Systems Approach

    Georgia Journal of Accounting
  4. Journal Articles Marketing March 1985

    Seeking Redress for Consumer Dissatisfaction: The Role of Attitudes and Situational Factors

     Journal of Consumer Policy
  5. Journal Articles Finance 1985

    An Economic Rationale for Couponing

    Quarterly Journal of Business and Economics
  6. Conference Proceedings Marketing 1985

    "Information Search and Decision Strategies Among Health Care Consumers"

    Advances in Consumer Research
  7. Journal Articles Marketing 1985

     "Methodological and Theoretical Foundations of Advertising Copy Testing: A Review"

    Current Issues and Research in Advertising
  8. Conference Proceedings Marketing 1985

    Factors Affecting the Level of Consumer-Initiated Complaints to Marketing Organizations

    Consumer Satisfaction, Dissatisfaction and Complaining Behavior