Research Directory

Type
Topic
  1. Conference Proceedings Marketing 1987

    Media, Materialism, and Human Happiness

    Marsha Richins
    Advances in Consumer Research
  2. Journal Articles Marketing 1987

    A Method to Improve Response to Industrial Mail Surveys

    Bruce J. Walker
    Industrial Marketing Management
  3. Journal Articles Management 1987

    Review of Strategic Process Research

    Journal of Management
  4. Journal Articles Finance 1986

    An Economic Rationale for Couponing: Reply

    Quarterly Journal of Business and Economics
  5. Journal Articles Marketing September 1986

    After the New Wears Off: The Temporal Context of Product Involvement

    Peter Bloch, Marsha Richins
    Journal of Consumer Research
  6. Journal Articles Finance September 1986

    S.E.C. Trading Suspensions: Empirical Evidence

    Journal of Financial and Quantitative Analysis
  7. Other Marketing July 1986

    Professional Marketing Education Aids Professors and Practitioners

    Bruce J. Walker
    Marketing News
  8. Journal Articles Marketing 1986

    The Product Enthusiast: Implications for Marketing Strategy

    Peter Bloch
    Journal of Consumer Marketing
  9. Journal Articles Marketing 1986

    Consumer Search: An Extended Framework

    Peter Bloch
    Journal of Consumer Research
  10. Books Accountancy 1986

    Financial Accounting: Principles and Applications

    Billie M. Cunningham
    Financial Accounting: Principles and Applications