Research Directory

Type
Topic
  1. Journal Articles Management 1987

    Review of Strategic Process Research

    Journal of Management
  2. Journal Articles Marketing September 1986

    After the New Wears Off: The Temporal Context of Product Involvement

    Peter Bloch, Marsha Richins
    Journal of Consumer Research
  3. Journal Articles Finance September 1986

    S.E.C. Trading Suspensions: Empirical Evidence

    Journal of Financial and Quantitative Analysis
  4. Journal Articles Finance 1986

    An Economic Rationale for Couponing: Reply

    Quarterly Journal of Business and Economics
  5. Journal Articles Marketing 1986

    The Product Enthusiast: Implications for Marketing Strategy

    Peter Bloch
    Journal of Consumer Marketing
  6. Other Marketing July 1986

    Professional Marketing Education Aids Professors and Practitioners

    Bruce J. Walker
    Marketing News
  7. Journal Articles Marketing 1986

    Consumer Search: An Extended Framework

    Peter Bloch
    Journal of Consumer Research
  8. Conference Proceedings Marketing 1986

    The Political Marketing Consultant: Maturation of the Profession and Reactions of the Electorate

    Peter Bloch
    AMA Educators' Proceedings
  9. Books Accountancy 1986

    Financial Accounting: Principles and Applications

    Billie M. Cunningham
    Financial Accounting: Principles and Applications
  10. Conference Proceedings Marketing 1986

    Product Enthusiasm: Many Questions, a Few Answers

    Peter Bloch
    Advances in Consumer Research