Publications tagged as Marketing Research

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  1. Journal Articles Marketing 2019

    Base-of-Pyramid (BOP) Orientation and Firm Performance: A Strategy Tripod View and Evidence from China,

    Shaoming Zou
    International Business Review
  2. Journal Articles Marketing 2019

    Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging market setting: the role of cultural respect

    Shaoming Zou
    Journal of International Marketing
  3. Journal Articles Marketing 2019

    How Does ‘Storytelling’ Influence Consumer Trust in We Media Advertorials? An Investigation in China

    Shaoming Zou
    Journal of Global Marketing
  4. Journal Articles Marketing 2019

    When it Pays to have a Friend on the Inside: Contingent Effects of Buyer's Advocacy on B2B Suppliers

    Lisa K. Scheer
    Journal of the Academy of Marketing Science
  5. Journal Articles Marketing 2019

    Conditional Effects of Justice on Instability in International Joint Ventures

    Shaoming Zou
    Journal of Business Research
  6. Journal Articles Marketing 2019

    The Role of User Involvement, User Involvement Types, Product Category Involvement and Advertising Appeals in Social Media Advertising Effectiveness: A Middle East Context (Iran)

    Mohsen Pashna
    Journal of Creative Communications
  7. Journal Articles Marketing 2020

    Entrepreneurial Orientation in Multinational Corporations: Antecedents and Effects

    Shaoming Zou
    Management International Review
  8. Journal Articles Marketing 2020

    The Impact of Advertising and R&D on Bankruptcy Survival: A Double-Edged Sword

    Niket Jindal
    Journal of Marketing
  9. Journal Articles Marketing 2020

    I Paid More Than You (Before)?! The Effects of Self-Construal and Comparison Target on Price Unfairness Perceptions

    Brady Hodges
    Customer Needs and Solutions
  10. Journal Articles Marketing 2020

    Market-driven management of start-ups: The case of wearable technology

    Mohsen Pashna
    Applied computing and informatics