Image: Brady Hodges

Brady Hodges

Assistant Professor
427 Cornell Hall

700 Tiger Avenue
Columbia, MO 65211

Brady Hodges is an Assistant Professor in the Marketing Department at the Robert J. Trulaske, Sr. College of Business, University of Missouri - Columbia. His research contributes primarily to the domains of pricing and branding, with particular focus on numerical cognition, psycholinguistics, semiotics and cross-cultural consumer behavior. Operationally, he takes a multi-method approach to his research, combining cutting-edge biometric technologies (e.g., eye-tracking and facial recognition), traditional lab experiments and secondary data analyses to triangulate findings and reveal substantive managerial implications.

Before pursuing a PhD, he worked as the China Marketing Manager for Little Giant Ladder Systems in Shanghai, China. He also spent two years in Taiwan as a volunteer missionary prior to his undergraduate studies. Professor Hodges currently teaches Global Marketing and Marketing Management.


PhD, Business Administration – Marketing, Texas A&M University, 2019; Bachelor of Science, Business Management and Chinese (double major), minor in Spanish; Brigham Young University (summa cum laude), 2012