700 Tiger Avenue
Columbia, MO 65211
Brady Hodges is an Assistant Professor in the Marketing Department at the Robert J. Trulaske, Sr. College of Business, University of Missouri - Columbia. His research contributes primarily to the domains of pricing and branding, with particular focus on numerical cognition, psycholinguistics, semiotics and cross-cultural consumer behavior. Operationally, he takes a multi-method approach to his research, combining cutting-edge biometric technologies (e.g., eye-tracking and facial recognition), traditional lab experiments and secondary data analyses to triangulate findings and reveal substantive managerial implications.
Before pursuing a PhD, he worked as the China Marketing Manager for Little Giant Ladder Systems in Shanghai, China. He also spent two years in Taiwan as a volunteer missionary prior to his undergraduate studies. Professor Hodges currently teaches Global Marketing and Marketing Management.