Base-of-Pyramid (BOP) Orientation and Firm Performance: A Strategy Tripod View and Evidence from China,

Zhu, Fengxia; Zelong Wei, Yongchuan Bao, Shaoming Zou (2019), “Base-of-Pyramid (BOP) Orientation and Firm Performance: A Strategy Tripod View and Evidence from China,” International Business Review, 28 (6).