Niket Jindal

The Impact of Advertising and R&D on Bankruptcy Survival: A Double-Edged Sword

Journal of Marketing

Volume

84

Issue

5

Journal Articles

Marketing

2020

Niket Jindal (2020), “The Impact of Advertising and R&D on Bankruptcy Survival: A Double-Edged Sword,” Journal of Marketing, 84(5), 22–40.

Tags

Marketing Research

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