Dehghani, M., Abubakar, A. M., & Pashna, M. (2020). "Market-driven management of start-ups: The case of wearable technology." Applied computing and informatics.
Mohsen Pashna is currently a PhD candidate in the Department of Marketing at the Robert J. Trulaske, Sr. College of Business, University of Missouri. His research interests are focused on the cutting-edge fields of Social Media, Unstructured Data & Natural Language Processing, and B2B Marketing. He earned his Master of Science in Business Administration-Marketing from the University of Tehran, Iran, in 2013. Additionally, he obtained a Bachelor of Arts in Business Administration from Azad University, Tehran, Iran in 2008.
Prior to pursuing his doctoral studies, Mohsen worked as a Marketing and Salesforce Manager in the insurance industry, a role he held from 2015 onwards.
Publications
Pashna, M., Esfidani, M. R., & Jafari, S. M. B. (2019). "The Role of User Involvement, User Involvement Types, Product Category Involvement and Advertising Appeals in Social Media Advertising Effectiveness: A Middle East Context (Iran)". Journal of Creative Communications, 14(2), 85-117.