Image: Niket Jindal

Niket Jindal

Assistant Professor
416 Cornell Hall

Niket Jindal is an assistant professor of marketing at University of Missouri’s Trulaske College of Business. He is also the marketing doctoral program coordinator. He teaches business-to-business marketing, marketing analytics, and marketing strategy to undergraduate students, graduate students, and executives. His research uses quantitative marketing techniques to study marketing’s effect on firm value and risk. Within this domain, he is particularly interested in marketing’s role in the context of bankruptcy.

Professor Jindal's research has been published in Journal of Marketing, Journal of Marketing Research, Marketing Science, Production and Operations Management, and Journal of the Academy of Marketing Science and has been featured in managerial outlets such as Harvard Business Review. He received the American Marketing Association’s Emerging Scholar Award in 2015 and was awarded a 3M Junior Faculty Award from 2017-2019.

Professor Jindal received his PhD in marketing from the University of Texas, MBA from Northwestern University, MS in electrical engineering from Columbia University, and BS in electrical engineering from the University of Illinois at Urbana-Champaign. Prior to joining Mizzou, he was on the marketing faculty at Indiana University’s Kelley School of Business and spent fourteen years in the semiconductor industry working in engineering, marketing, and strategy.


PhD Marketing, The University of Texas at Austin (McCombs) MBA; Northwestern University (Kellogg); MS Electrical Engineering, Columbia University; BS Electrical Engineering, University of Illinois at Urbana-Champaign


Abhi Bhattacharya, Joseph Johnson, Ashkan Faramarzi, Niket Jindal, and Ross W. Johnson, “Marketing Capability and the Turnaround of Financially Distressed Firms,” Journal of the Academy of Marketing Science.

Niket Jindal and Rebecca Slotegraaf, “Effects of Advertising and R&D on Spillovers From a Rival’s Bankruptcy,” Journal of the Academy of Marketing Science.

Vivek Astvansh and Niket Jindal (2022), “Differential Effects of Received Trade Credit and Provided Trade Credit on Firm Value,” Production and Operations Management, 31(2), 781–798.

Niket Jindal (2020), “The Impact of Advertising and R&D on Bankruptcy Survival: A Double-Edged Sword,” Journal of Marketing, 84(5), 22–40.

Leigh McAlister, Raji Srinivasan, Niket Jindal, and Albert A. Cannella (2016), “Advertising Effectiveness: The Moderating Effect of Firm Strategy,” Journal of Marketing Research, 53(2), 207–224.