The Role of User Involvement, User Involvement Types, Product Category Involvement and Advertising Appeals in Social Media Advertising Effectiveness: A Middle East Context (Iran)
Journal of Creative Communications
Volume
14
Issue
2
Journal Articles
Marketing
2019
Pashna, M., Esfidani, M. R., & Jafari, S. M. B. (2019). "The Role of User Involvement, User Involvement Types, Product Category Involvement and Advertising Appeals in Social Media Advertising Effectiveness: A Middle East Context (Iran)". Journal of Creative Communications, 14(2), 85-117.