Brady Hodges

I Paid More Than You (Before)?! The Effects of Self-Construal and Comparison Target on Price Unfairness Perceptions

Customer Needs and Solutions
Volume
7
Journal Articles
Marketing
2020

Wenjing Dou, Wei Lu, Dian Wang, Brady Hodges, and Haipeng (Allan) Chen (2020), “I Paid More Than You (Before)?! The Effects of Self-Construal and Comparison Target on Price Unfairness Perceptions,” Customer Needs and Solutions, 7 (June), 12-18.

Tags

Marketing
Marketing Research