When it Pays to have a Friend on the Inside: Contingent Effects of Buyer's Advocacy on B2B Suppliers
Journal Articles
Marketing
2019
Justin M. Lawrence, Andrew T. Crecelius, Lisa K. Scheer and Son K. Lam (2019), "When it Pays to have a Friend on the Inside: Contingent Effects of Buyer's Advocacy on B2B Suppliers." Journal of the Academy of Marketing Science, 47(5), 837-857.