Image: Shaoming Zou

Shaoming Zou

Marketing Department Chair, Robert J. Trulaske, Sr. Professor and Professor of Marketing
335 Cornell Hall

700 Tiger Avenue
Columbia, MO 65211

Shaoming Zou is Robert J. Trulaske, Sr. Professor and Professor of Marketing and International Business at the Trulaske College of Business, University of Missouri. His research interests are in marketing strategy and international marketing. Professor Zou’s publications include articles in Journal of Marketing, Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of International Marketing, International Marketing Review, Decision Sciences, among others. He is a co-author of the book: Export Marketing Strategy: Tactics and Skills That Work. Professor Zou is one of the most cited scholars in the international marketing literature. In 2003 and 2012, he twice received the "Excellence in Global Marketing Research Award" from American Marketing Association Global Marketing SIG for publishing articles that had significantly influenced the direction of global marketing research in previous ten years. He is also the recipient of the 1998 Hans B. Thorelli Best Paper Award in Journal of International Marketing and the 1999 Best Paper Award in International Marketing Review. Professor Zou is an associate editor of Service Science. He previously served as a Department Editor (2005-2008) and a Consulting Editor (2009-2016) of Journal of International Business Studies, the top journal in international business, and the Series Editor of Advances in International Marketing. Professor Zou teaches Managerial Marketing (MRKTNG 8460) and Global Business Environment (MRKTNG 8720) in the Crosby MBA Program and the MSB Program, and Global Marketing (MRKTNG 4720) and Marketing Management (MRKTNG 4000) in the BSBA Program. He twice received the John A. Riggs, Jr. Excellence in MBA Teaching Award.


Ph.D., Michigan State University, 1994;  MBA, Michigan State University, 1989; B.S., Sichuan University, 1983


Su, Lixun, Annie Peng Cui, Saeed Samiee, and Shaoming Zou (2022), “Exploration, exploitation, ambidexterity, and the performance of international SMEs” European Journal of Marketing, 56 (5), 1372-1397.

Chen, Yiwen; Li Chen, Shaoming Zou, Haozhong Hou (2021), “Easy to Start, Hard to Persist: Antecedents and Outcomes of Entrepreneurial Persistence in online Marketplaces,” International Journal of Electronic Commerce. 2021, 25 (4), 469-496.

Liu, Dong, Xiaodan Dong, Shaoming Zou, and Guohui Sun (2020), “Inside the Black Box: How does Resource Asymmetry Contribute to IJV Acquisition Intention?” Industrial Marketing Management, 91, 301-310.

Li Chen, Shaoming Zou, Hui Xu, Yiwen Chen (2020), “Entrepreneurial Orientation in Multinational Corporations: Antecedents and Effects”, Management International Review, 60 (1), Feb. 123-148.

Li Chen, Fengxia (Sandy) Zhu, Shaoming Zou, Yiwen Chen. (2019). “Factors Affecting Family Firm’s Communication Behavior: A Cross-Cultural Study.” International Journal of Advertising. 38(2), 276-295.