Image: Shaoming Zou

Shaoming Zou

Robert J. Trulaske, Sr. Professor and Professor of Marketing
335 Cornell Hall

700 Tiger Avenue
Columbia, MO 65211

Shaoming Zou is a Professor of Marketing at the Robert J. Trulaske, Sr. College of Business, University of Missouri - Columbia. Professor Zou’s research interests are in global marketing strategy, export marketing, and international joint ventures/foreign market entry strategy. Professor Zou’s publications include articles in Journal of Marketing, Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of International Marketing, International Marketing Review, Decision Sciences, among others. He is a co-author of the book: Export Marketing Strategy. He is the recipient of the 1998 Hans B. Thorelli Best Paper Award in Journal of International Marketing, the 1999 Best Paper Award in International Marketing Review, and the 2003 American Marketing Association Global Marketing SIG’s inaugural "Excellence in Global Marketing Research Award" for the article that is considered to have most significantly influenced the direction of global marketing research in the preceding ten years. Professor Zou is a Consulting Editor of Journal of International Business Studies, the top journal in international business, and the Series Editor of Advances in International Marketing. Between 2005 and 2007, he served as a Department Editor of Journal of International Business Studies. Professor Zou is a member of the editorial review boards of Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of International Marketing, and Journal of International Management.

Since 2006, Professor Zou has been an External Professor of Marketing at Guanghua School of Management of Peking University. Since 2007, he has been an Honorary Professor of Marketing at the Business School of University of International Business and Economics (UIBE) in Beijing.


Ph.D., Michigan State University, 1994;  MBA, Michigan State University, 1989; B.S., Sichuan University, 1983


Li Chen, Fengxia (Sandy) Zhu, Shaoming Zou, Yiwen Chen. (2019). “Factors Affecting Family Firm’s Communication Behavior: A Cross-Cultural Study.” International Journal of Advertising. 38(2), 276-295. doi: 10.1080/02650487.2018.1473062

Li Chen, Shaoming Zou, Hui Xu, and Yiwen Chen (2019) “Entrepreneurial Orientation in Multinational Corporations: Antecedents and Outcomes” Management International Review 1- 26

Beibei (Bacy) Dong, K. Sivakumar, Kenneth R. Evans, Shaoming Zou, (2015), “Effect of Customer Participation on Service Outcomes: The Moderating Role of Participation Readiness.” Journal of Service Research, 18 (2), 160-176.

Annie Peng Cui, Michael F. Walsh, and Shaoming Zou (2014), “The Importance of Strategic Fit between Host–Home Country Similarity and Exploration/Exploitation Strategies on Small and Medium-Sized Enterprises’ Performance: A Contingency Perspective.” Journal of International Marketing, 22(4), 67-85

Mukherjee, Arpita, Divya Satija, Tanu M. Goyal, Murali K. Mantrala and Shaoming Zou. (2014), "Impact of the Retail FDI Policy on Indian Consumers and the Way Forward," Ch. 3 in Globalization & Standards: Issues and Challenges in Indian Business, Keshab Das (Ed.).