Publications tagged as Marketing

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  1. Journal Articles Finance, Marketing 2020

    Co-opting Artificial Intelligence as an Opportunity for Financial Service Professionals

    D. Wade Wheeler
    Journal of Financial Service Professionals
  2. Conference Proceedings Marketing, PhD Student Research 2019

    Brand Perceptions and Consumer Support in the face of a Transgression: Warmth over Competence

    28th Annual Robert Mittelstaedt Doctoral Symposium
  3. Conference Proceedings Marketing, PhD Student Research 2020

    Implementing Strategic Marketing Change: Minimizing Channel Partners’ Negative Responses

    Winter AMA-San Diego
  4. Conference Proceedings Marketing 2020

    Pondering Trust and Distrust in B2B Relationships: The Role of Culture in the Conceptualization and Formation of Trust and Distrust

    American Marketing Association Global Marketing SIG Conference
  5. Journal Articles Marketing 2020

    B2B E-Negotiation and Influence Tactics

    Detelina Marinova
    Journal of Marketing
  6. Journal Articles Marketing 2020

    Entrepreneurial Orientation in Multinational Corporations: Antecedents and Effects

    Shaoming Zou
    Management International Review
  7. Journal Articles Marketing 2020

    A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?

    N. Syam
    Foundations and Trends® in Marketing
  8. Journal Articles Marketing 2020

    The Impact of Advertising and R&D on Bankruptcy Survival: A Double-Edged Sword

    Journal of Marketing
  9. Journal Articles Marketing 2020

    I Paid More Than You (Before)?! The Effects of Self-Construal and Comparison Target on Price Unfairness Perceptions

    Brady Hodges
    Customer Needs and Solutions
  10. Conference Proceedings Marketing, PhD Student Research 2020

    Implementing Strategic Marketing Change: Minimizing Channel Partners’ Negative Responses

    ISBM B2B Research Webinar- August Series