Brand Perceptions and Consumer Support in the face of a Transgression: Warmth over Competence

28th Annual Robert Mittelstaedt Doctoral Symposium
Conference Proceedings
Marketing
2019

Anand, D. (2019), “Brand Perceptions and Consumer Support in the face of a Transgression: Warmth over Competence” (discussant), 28th Annual Robert Mittelstaedt Doctoral Symposium, University of Nebraska-Lincoln.

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