Brand Perceptions and Consumer Support in the face of a Transgression: Warmth over Competence
28th Annual Robert Mittelstaedt Doctoral Symposium
Conference Proceedings
Marketing,
PhD Student Research
2019
Anand, D. (2019), “Brand Perceptions and Consumer Support in the face of a Transgression: Warmth over Competence” (discussant), 28th Annual Robert Mittelstaedt Doctoral Symposium, University of Nebraska-Lincoln.