Pondering Trust and Distrust in B2B Relationships: The Role of Culture in the Conceptualization and Formation of Trust and Distrust

American Marketing Association Global Marketing SIG Conference
Conference Proceedings
Marketing
2020

Dogan, Volkan & Scheer, Lisa (2020) “Pondering Trust and Distrust in B2B Relationships: The Role of Culture in the Conceptualization and Formation of Trust and Distrust” Competitive paper at the American Marketing Association Global Marketing SIG Conference, Taormina, Sicily, Italy, May 18-21.

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