Certificate in Sales and Customer Development

ABOUT OUR CERTIFICATE

The Certificate in Sales and Customer Development prepares undergraduate students for careers in the highly professional and dynamic field of sales. Through the certificate's required coursework and internship, students gain vital skills as well as knowledge of current best practices in the sales profession and sales management. This certificate will serve as tangible evidence of a strong background in sales for potential employers.

Students who finish the minimum 13 credit-hour curriculum will receive the Certificate in Sales and Customer Development upon completion of their bachelor's degree.

CAREERS IN SALES

  • Medical Device Sales Representative
  • Commercial/Consumer Real Estate Agent
  • Sales Engineer
  • Software Sales Representative
  • Commercial/Consumer Insurance Sales Agent
  • Pharmaceutical Sales Representative
  • Business Development Representative
  • Financial Advisor/Wealth Management
  • Inside Sales Professional
  • Technical Sales Representative
  • Industrial Sales Representative
  • Merchandising Sales

Are you eligible?

 

This certificate program is available to all University of Missouri degree-seeking students.

 

Click Here to Apply Now

Required Courses

(9 CREDIT HOURS) - A minimum 3.20 cumulative GPA is required for these three courses:    

Modern selling methods that focus on solving customer problems rather than using manipulative techniques. Principles underlying the sales process. Practical methods for building long-term customer relationships in business-to-business contexts are emphasized.

Course Details:

  • 3 Credit Hours
  • Co-requisite: MRKTNG 3000.
  • Course offered in the Spring and Fall semesters.

Methods and tools employed by salespeople and field sales managers; emphasis on underlying behavioral and quantitative theory.

Course Details:

  • 3 Credit Hours
  • Pre-requisite: MRKTNG 3000 
  • Course offered in the Spring and Fall semesters.

Emphasis on the analytics approach to sales. Reflects the overall trends in business practice, and specifically in the world of sales with increasing reliance on Sales Force Automation (SFA) and Customer Relationship Management (CRM) tools.

Course Details:

  • 3 Credit Hours
  • Pre-requisite: MRKTNG 3410 
  • Course offered in the Spring and Fall semesters.

Note:

For students starting at Mizzou before Fall 2017 the required coursework is MRKTNG 3000, MRKTNG 3410, AND MRKTNG 4420 with a minimum 3.0 cumulative GPA.

Elective Course

(3 CREDIT HOURS) - CHOOSE ONE

Overview of the procurement process used by retailers; execution of pricing strategies, negotiations, retail planning at the category and item level; use of software to analyze data and make procurement decisions.

Course Details:

  • 3 Credit Hours
  • Pre-requisite or Co-requisite: MRKTNG 3000 
  • Students should check with their advisor on when this course is offered.

Dimensions of the consumer market and decision-making process of consumers; analyzing economic, psychological and socio-psychological influences on consumer market and buying behavior.

Course Details:

  • 3 Credit Hours
  • Pre-requisite: MRKTNG 3000 
  • Course offered in the Spring, Summer, and Fall semesters.

Strategies, policies, tactics, and procedures of marketing in a retailing environment. 

Course Details:

  • 3 Credit Hours
  • Pre-requisite: MRKTNG 3000 
  • Course offered in the Spring, Summer, and Fall semesters.

Challenges, problems, and strategies specific to marketing in service industries. Topics include the unique characteristics of services and managing service-oriented businesses; service design and service recovery and others.

Course Details:

  • 3 Credit Hours
  • Pre-requisite: MRKTNG 3000
  • Course offered in the Spring and Fall semesters. 

This course is intended to introduce students to cutting-edge Artificial Intelligence and Machine Learning (AI&ML) applications in the domain of sales and marketing. Students will use a proprietary, cloud-based software tool to learn about underlying models, but prior knowledge of programming languages is not required.

Course Details:

  • 3 Credit Hours
  • Pre-requisite or Co-requisite: MRKTNG 3000 
  • Students should check with their advisor on when this course is offered.

Design, coordination, and management of marketing communications. Focus on the role of integrated marketing communications in the overall marketing process, with emphasis on advertising and sales promotion strategies and tactics.

Course Details:

  • 3 Credit Hours
  • Pre-requisite: MRKTNG 3000 
  • Course offered in the Spring and Fall semesters.

Basic principles of risk management and insurance focusing on operational risks faced by organizations. Covers terminology, sources, dimensions, characteristics, measurement, and assessment of risk along with design and implementation of techniques to mitigate and control risk.

Course Details:

  • 3 Credit Hours
  • Pre-requisite or Co-requisite: FINANC 2000 or FINANC 3000
  • Students should check with their advisor on when this course is offered.

Internship Course

(1-3 CREDIT HOURS)

Students must complete at least one credit hour for a supervised internship that consists of:

  • A minimum of 120 hours on-the-job experience AND
  • Business-to-Business (B2B) sales 

For Trulaske College of Business students, they will be able to satisfy the internship requirement by completing a suitable internship under the college’s BUS_AD 4500: PROFESSIONAL DEVELOPMENT PROGRAM - INTERNSHIP  requirement. If a student has already completed BUS_AD 4500 with an internship that does not meet the B2B sales setting requirements of this certificate program, that individual would be advised to register for 1 to 3 credit hours under MRKTNG 4185: PROBLEMS IN MARKETING  for an internship that would qualify. However, this internship credit hour can be earned in any college at Mizzou (for example, HLTH SCI 4975, COMMUN 4940, etc). If a student does not have an internship course offered within their degree program or is not a student in the Trulaske College of Business, that student would be advised to enroll in MRKTNG 4185.

Make sure to check out our  Inside Sales Lab  for B2B sales internship opportunities!

 

IMPORTANT NOTES:

*BUS_AD 4500 and MRKTNG 4185 are both offered in the Spring, Summer, and Fall semesters.

**Internships that qualify for this certificate will need to be approved by the Program Director as a part of the application process. All majors should contact the Undergraduate Certificate Administrator regarding the internship component. Documentation that will be needed is a formal job description explaining how the intern will perform B2B sales and an official offer letter from the company.

***The internship course must be taken at the same time as your internship. If you completed an internship but did not take an internship course simultaneously, it will not be approved for the certificate. 

We encourage students to apply as soon as they decide to pursue the Certificate in Sales & Customer Development. Please submit the application no later than the cut-off date in the semester of your graduation:

  • Spring - May 1
  • Summer - July 31
  • Fall - December 1

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