About Our Certificate
The Trulaske College of Business’ Digital Marketing Certificate program trains students to create integrated, targeted and measurable marketing strategies. While digital marketing technologies rapidly evolve, a guiding philosophy to acquire, retain and grow customer relationships remains essential.
This certificate teaches students how to understand and develop the digital customer experience, including campaign development, user acquisition, digital advertising, content marketing, digital analytics, search engine optimization and retention strategy. Learners gain real-world experience using popular tools and digital marketing industry technologies such as Google Ads, Google Analytics, Facebook Ads Manager, Wix, HubSpot, Hootsuite, Adobe Spark, Blogger, MailChimp, WordPress, AI, and Virtual Reality.
Students who finish the 12 credit-hour curriculum will receive a Certificate in Digital Marketing upon completion of their bachelor's degree
Careers in Digital Marketing
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Content Manager/Strategist
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SEO Specialist
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AI Specialist
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Social Media Manager
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Video Marketing Specialist
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Analytics Manager
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Content Writer/Copywriter
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Affiliate Marketing Manager
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UX/UI Designer
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E-commerce Marketing Manager
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Community Manager
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Influencer Marketing Manager
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Brand Manager
Are you eligible?
Degree-seeking students must complete requirements for a BSBA or a minor in business at the University of Missouri in order to qualify for this certificate.
REQUIRED COURSES (6 CREDIT HOURS)
A minimum 3.2 cumulative GPA is required in the following two courses: MRKTNG 4550 and MRKTNG 4650. A minimum 3.0 cumulative GPA is required for all 12 credit hours.
Design, coordination, and management of marketing communications. Focus on the role of integrated marketing communications in the overall marketing process, with emphasis on advertising and sales promotion strategies and tactics.
Course Details:
- 3 Credit Hours
- Pre-requisite: MRKTNG 3000
- Course offered in the Fall and Spring semesters
Strategic and managerial challenges and issues related to use of the Internet and other electronic channels as marketing tools.
Course Details:
- 3 Credit Hours
- Pre-requisite: MRKTNG 3000
- Course offered in the Fall and Spring semesters
ELECTIVE COURSES (6 CREDIT HOURS) - CHOOSE TWO
Develop an understanding of Social Media Marketing (SMM) and how it is used by marketers to increase brand awareness, identify key audiences, generate leads and to build meaningful relationships with customers. Students will learn how social media marketing is utilized by business to gain competitive advantages through the creation and distribution of valuable, relevant and consistent content to attract and retain clearly defined audiences.
Course Details:
- 3 Credit Hours
- Pre-requisite: MRKTNG 3000 and MRKTNG 4650
- JOURN 4820 (Pre-requisite: C- or higher in JOURN 4180 or C- or higher in JOURN 4200) may be substituted for MRKTNG 4660
- Course offered in the Fall and Spring semesters
Explore Search Engine Optimization (SEO), the process of optimizing a web page and its content to increase its visibility amongst users searching for keywords relevant to your site. Learn about powerful strategies and web-based tools that can be leveraged to gain valuable insights into your web traffic and how to improve your site’s user experience. Learn how to implement a successful SEO strategy, where to research keywords, how to refine them, and when to use them. Understand how to interpret analytics reports and identify trends and issues and how to evaluate data to identify opportunities for improvement.
Course Details:
- 3 Credit Hours
- Pre-requisite: MRKTNG 3000 and MRKTNG 4650
- JOURN 4262 (Pre-requisite: JOURN 4204 and JOURN 4952 with a C- or higher) may be substituted for MRKTNG 4670
- Course offered in the Fall and Spring semesters
Understand the increasing importance of Customer Experience marketing. Learn techniques to track and analyze the ever-changing nature of your digital customers, create feedback loops and fully embed the customer experience within your business. Explore automation techniques to deliver a timely and personalized customer service experience.
Course Details:
- 3 Credit Hours
- Pre-requisite: MRKTNG 3000 and MRKTNG 4650
- Course offered in the Fall and Spring semesters
Explore the dynamic realm of digital marketing in this immersive course that delves into innovative strategies and tools. From social media management to data analytics, students will gain hands-on experience to navigate the ever-evolving landscape of online promotion, developing skills essential for success in today's digital business environment.
Course Details:
- 3 Credit Hours
- Pre-requisites: MRKTNG 3000 and MRKTNG 4650
- Course offered in the Fall and Spring semesters
Application Deadlines
We encourage students to apply as soon as they decide to pursue the certificate program. Please submit the application no later than the cut-off date in the semester of your graduation:
- Spring – May 1
- Summer – July 31
- Fall – December 1
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