Digital Marketing Certificate

About Our Certificate

The purpose of this Digital Marketing Certification program is to train students in how to create integrated, targeted, and measurable marketing strategies.  While digital marketing technologies rapidly evolve, the overall ecosystem to acquire, retain, and grow customer relationships remains a guiding philosophy. This certificate will teach students how to understand and develop the digital customer experience, including campaign development, user acquisition, digital advertising, content marketing, digital analytics, retention strategy, SEO, optimization and more. Learners will gain real-world experience using popular tools and digital marketing industry technologies such as Google Ads, Google Analytics, Facebook Ads Manager, Wix, HubSpot, Hootsuite, Adobe Spark, Blogger, MailChimp, and WordPress.

Students who finish the 12 credit-hour curriculum will receive a Certificate in Digital Marketing upon completion of their bachelor's degree

Careers in Digital Marketing

  • Content Manager/Strategist
  • SEO Specialists
  • Email Marketing Specialist
  • Analysts & AI Specialists

Are you eligible?

Degree-seeking students must complete requirements for a BSBA or a minor in business at the University of Missouri in order to qualify for this certificate. There is no specific internship requirement associated with this certificate. However, all Trulaske College of Business students completing a BSBA must meet the BUS_AD 4500 internship requirement. 

 

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REQUIRED COURSES (6 CREDIT HOURS)

A minimum 3.2 cumulative GPA is required in the following two courses: MRKTNG 4550 and MRKTNG 4650. A minimum 3.0 cumulative GPA is required for all 12 credit hours. 

Design, coordination, and management of marketing communications. Focus on the role of integrated marketing communications in the overall marketing process, with emphasis on advertising and sales promotion strategies and tactics. 

Course Details:

  • 3 Credit Hours
  • Pre-requisite: MRKTNG 3000
  • Course offered in the Fall and Spring semesters

Strategic and managerial challenges and issues related to use of the Internet and other electronic channels as marketing tools.

Course Details:

  • 3 Credit Hours
  • Pre-requisite: MRKTNG 3000
  • Course offered in the Fall and Spring semesters

ELECTIVE COURSES (6 CREDIT HOURS) - CHOOSE TWO

Develop an understanding of Social Media Marketing (SMM) and how it is used by marketers to increase brand awareness, identify key audiences, generate leads and to build meaningful relationships with customers. Students will learn how social media marketing is utilized by business to gain competitive advantages through the creation and distribution of valuable, relevant and consistent content to attract and retain clearly defined audiences. 

**Disclaimer: If a student enrolled in MRKTNG 4201 for either the Fall 2022 or Spring 2023 semester with the topic title, "Social Media Marketing", it will count as MRKTNG 4660. 

Course Details:

  • 3 Credit Hours
  • Pre-requisite: MRKTNG 3000
  • JOURN 4820 (Pre-requisite: C- or higher in JOURN 4180 or C- or higher in JOURN 4200) may be substituted for MRKTNG 4660
  • Course offered in the Fall and Spring semesters

Explore Search Engine Optimization (SEO), the process of optimizing a web page and its content to increase its visibility amongst users searching for keywords relevant to your site. Learn about powerful strategies and web-based tools that can be leveraged to gain valuable insights into your web traffic and how to improve your site’s user experience. Learn how to implement a successful SEO strategy, where to research keywords, how to refine them, and when to use them. Understand how to interpret analytics reports and identify trends and issues and how to evaluate data to identify opportunities for improvement. 

**Disclaimer: If a student enrolled in MRKTNG 4201 for either the Fall 2022 or Spring 2023 semester with the topic title, "Digital Mrketing: Search" or "Search Engine Strategies", it will count as MRKTNG 4670. 

Course Details:

  • 3 Credit Hours
  • Pre-requisite: MRKTNG 3000
  • JOURN 4262 (Pre-requisite: JOURN 4204 and JOURN 4952 with a C- or higher) may be substituted for MRKTNG 4670
  • Course offered in the Fall and Spring semesters

Understand the increasing importance of Customer Experience marketing. Learn techniques to track and analyze the ever-changing nature of your digital customers, create feedback loops and fully embed the customer experience within your business. Explore automation techniques to deliver a timely and personalized customer service experience.

**Disclaimer: If a student enrolled in MRKTNG 4201 for the Spring 2023 semester with the topic title, "Digital Customer Experience", it will count as MRKTNG 4680. 

Course Details:

  • 3 Credit Hours
  • Pre-requisite: MRKTNG 3000
  • Course offered in the Fall and Spring semesters

Application Deadlines

We encourage students to apply as soon as they decide to pursue the certificate program. Please submit the application no later than the cut-off date in the semester of your graduation:

  • Spring – May 1
  • Summer – July 31
  • Fall – December 1

Contact Us

Digital Marketing Certificate Director

Katie Essing

Undergraduate Certificate Coordinator

Halsey Lecure