Student working at a computer in the Inside Sales lab, wearing a mask

Inside Sales Lab

About the Inside Sales Lab

The Inside Sales Lab (ISL) is a dynamic initiative of the Center for Sales and Customer Development (CSCD), housed in the marketing department of the Trulaske College of Business. The goal of the CSCD Inside Sales Lab is to promote partnership opportunities with leading companies for developing future sales leaders while providing students opportunities for hands-on learning. The Inside Sales Lab also provides researchers an experiential laboratory for conducting research on the development of cutting-edge sales tools and techniques.



Our Mission

The mission of the Inside Sales Lab is to expose current students to internship opportunities with corporate partners while engaging in real time inside sales activities. Participants in the lab will be provided with leading edge technologies and advanced insides sales techniques. The culmination of this experience will result in enhanced sales knowledge and prepare future leaders in the inside sales discipline. 

Image: ISL


Image: ISL

Looking for an exciting inside sales internship opportunity?

If you are a student interested in obtaining a business-to-business sales internship in our Inside Sales Lab, upload your resume using the link below.


Click Here to Upload

In the News

Learning on the job: Trulaske students gain real-world marketing experiences through Inside Sales Lab

By Stephen Schmidt

The class fit her schedule, so she signed up on a whim. What Natalie Gilliam, BS BA ’20, did not realize was that the personal selling class taught by Wayne Keene, associate teaching professor of marketing, would help her find a career that fit her skillset — and later, her life.

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