Publications tagged as Marketing

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  1. Journal Articles Marketing 2015

    “Does it Pay to Beat Around the Bush? The Case of the Obfuscating Salesperson”

    S. (Ratti) Ratneshwar
    Journal of Consumer Psychology
  2. Journal Articles Marketing 2015

    Dependence and Interdependence in Marketing Relationships: Meta-Analytic Insights

    Journal of the Academy of Marketing Science
  3. Journal Articles Marketing 2015

    Creating Patient Experience: An Exploratory Study

    Khimendra Singh
    Indraprastha Journal of Management
  4. Journal Articles Marketing 2015

    Assessing the Drivers of Short- and Long-Term Outcomes at Business Trade Shows

    Srinath Gopalakrishna
    Customer Needs and Solutions
  5. Journal Articles Marketing 2015

    Business-to-Business Buying: Challenges and Opportunities

    Customer Needs and Solutions
  6. Journal Articles Marketing May 2015

    Effect of Customer Participation on Service Outcomes: The Moderating Role of Participation Readiness

    Shaoming Zou
    Journal of Service Research
  7. Journal Articles Marketing 2015

    The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk

    Niket Jindal
    Marketing Science
  8. Journal Articles Marketing 2015

    Consumer Cynicism: Developing a Scale to Measure Underlying Attitudes Influencing Marketplace Shaping and Withdrawal Behaviors

    Marsha Richins
    International Journal of Consumer Studies
  9. Journal Articles Marketing 2015

    Diffusion of Smartphones in India

    Khimendra Singh
    Indraprastha Journal of Management
  10. Book Chapter Marketing 2015

    Ritual, Mythology, and Consumption After a Celebrity Death

    Peter Bloch
    Death in a Consumer Culture