Dependence and Interdependence in Marketing Relationships: Meta-Analytic Insights

Journal of the Academy of Marketing Science
Volume
43
Issue
6
Journal Articles
Marketing
2015

Lisa K. Scheer, C. Fred Miao and Robert J. Palmatier (2015), “Dependence and Interdependence in Marketing Relationships: Meta-Analytic Insights.” Journal of the Academy of Marketing Science, 43(6), 694-712. 

Tags

Marketing
Marketing Research