Business-to-Business Buying: Challenges and Opportunities

Journal Articles
Marketing
2015

Rajdeep Grewal, Gary L. Lilien, Sundar Bharadwaj, Pranav Jindal, Ujwal Kayande, Robert F. Lusch, Murali Mantrala, Robert W. Palmatier, Aric Rindfleisch, Lisa K. Scheer, Robert Spekman & Shrihari Sridhar (2015), “Business-to-Business Buying: Challenges and Opportunities,” Customer Needs and Solutions2, 193-208.