Business-to-Business Buying: Challenges and Opportunities | Trulaske College of Business // University of Missouri

Rajdeep Grewal, Gary L. Lilien, Sundar Bharadwaj, Pranav Jindal, Ujwal Kayande, Robert F. Lusch, Murali Mantrala, Robert W. Palmatier, Aric Rindfleisch, Lisa K. Scheer, Robert Spekman & Shrihari Sridhar (2015), “Business-to-Business Buying: Challenges and Opportunities,” Customer Needs and Solutions, 2, 193-208.

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