Image: Peter Bloch

Peter Bloch

Professor Emeritus

Peter Bloch studied at the University of Texas and has previously taught at the University of Massachusetts and Louisiana State University. He has published over thirty articles dealing with various aspects of consumer behavior. His current research interests include product design effects on consumers, the origins of product-related hobbies, and the modern culture of celebrity. Bloch taught consumer behavior at the undergraduate and graduate levels and is a leader in the use of classroom technology.


PhD, University of Texas at Austin, 1981; MBA, University of Texas at Austin, 1976; BBA., University of Texas at Austin, (highest honors) 1974


Journal Articles

Radford, Scott K. and Peter H. Bloch, (2013) "Consumers’ Online Responses To The Death Of A Celebrity,” Marketing Letters, 24 (March), 43-55.

Radford, Scott K. and Peter H. Bloch, (2012) "Grief, Commiseration, and Consumption Following the Death of a Celebrity,” Journal of Consumer Culture 23 (July), 137-155.

Radford, Scott K. and Peter H. Bloch, (2011) “Linking Innovation to Design: Consumer Responses to Visual Product Newness,” Journal of Product Innovation Management 28 (November), 208-220.

Bloch, Peter H. (2011), “Product Design and Marketing: Reflections after Fifteen Years,” Journal of Product Innovation Management, 28 (July), 378-381.

Bloch, Peter H., Suraj Commuri, and Todd J. Arnold (2009), "Exploring the Origins of Enduring Product Involvement,” Qualitative Market Research: An International Journal, 12:1 49-69.

Bloch, Peter H., Frederic F. Brunel, and Todd J. Arnold, (2003) "Individual Differences in the Centrality of Visual Product Aesthetics," Journal of Consumer Research, 29 (March), 551-565.

Bloch, Peter H. and Subhabrata Banerjee, (2001) "An Involvement Based Framework for the Study of Environmentally Concerned Consumers," Journal of the Australian and New Zealand Academy of Management, 7:2, 1-12.

Bloch, Peter H., (1995) "Seeking the Ideal Form: Product Design and Consumer Response," Journal of Marketing, 59, (July), 16-29.

Gulas, Charles and Peter H. Bloch, (1995), “Right Under our Noses: Ambient Scent and Product Evaluation," Journal of Business and Psychology, 10:3, 87-98.

Bloch, Peter H., Nancy M. Ridgway, and Scott Dawson, (1994) "The Shopping Mall as Consumer Habitat," Journal of Retailing, 70:1, 132-145.

Bloch, Peter and Marsha L. Richins (1993), "Attractiveness, Adornments, and Exchange," Psychology & Marketing, 11 (December), 467-469.

Bloch, Peter H., Ronald F. Bush, and Leland Campbell, (1993) "Consumer 'Accomplices' in Product Counterfeiting: A Demand-Side Investigation," Journal of Consumer Marketing,10:4, 27-36

Bloch, Peter H. (1993), "Involvement with Adornments as Leisure Behavior," Journal of Leisure Research, 25, 245-262.

Bloch, Peter H. and Marsha L. Richins, (1992) "You Look 'Mahvelous': The Pursuit of Beauty and the Marketing Concept," Psychology & Marketing, 9 (January), 3-15.

Bloch, Peter, Marsha L. Richins and E. McQuarrie (1992), "How Enduring and Situational Involvement Combine to Create Involvement Responses," Journal of Consumer Psychology, 1:2, 143-154.

Bloch, Peter H. and Marsha L. Richins and (1991), "Post-Purchase Product Satisfaction: Incorporating the Effects of Involvement and Time," Journal of Business Research, 23 (September), 145-158.

Ridgway, Nancy M., Scott Dawson and Peter H. Bloch, (1990) "Pleasure and Arousal in the Marketplace: Interpersonal Differences in Approach-Avoidance Responses," Marketing Letters, 1, 139-148.

Dawson, Scott, Peter H. Bloch, and Nancy M. Ridgway, (1990) "Shopping Motives, Emotional States, and Retail Outcomes," Journal of Retailing, 66 (Winter), 408-427.

Bloch, Peter H., William C. Black and Donald Lichtenstein, (1990) "Involvement with the Equipment Component of Sport: Links to Recreational Commitment." Leisure Sciences,11:3, 187-200.

Bush, Ronald F., Peter H. Bloch, and Scott Dawson, (1989) "Remedies for Product Counterfeiting," Business Horizons, 32 (January-February), 59-65.

Bloch, Peter H., Nancy M. Ridgway and Daniel L. Sherrell, (1989) "Extending the Concept of Shopping: An Investigation of Browsing Behavior," Journal of Academy of Marketing Science, 17 (Winter), 13-21.

Lichtenstein, Donald, Peter H. Bloch, and William C. Black, (1988) "Correlates of Price Acceptability," Journal of Consumer Research, 15 (September), 243-252.

Bloch, Peter and Marsha L. Richins (1988), "The Role of Situational and Enduring Involvement in Post-Purchase Product Evaluation," Journal of Consumer Satisfaction, 1, 10-15.

Bloch, Peter and Marsha L. Richins (1986), "After the New Wears Off: The Temporal Context of Product Involvement," Journal of Consumer Research, 13 (September), 280-285.

Bloch, Peter H., (1986) "The Product Enthusiast: Implications for Marketing Strategy," Journal of Consumer Marketing, 3 (Summer) 51-62.

Bloch, Peter H., Daniel L. Sherrell, and Nancy M. Ridgway, (1986) "Consumer Search: An Extended Framework," Journal of Consumer Research, 13 (June), 119-126.

Bloch, Peter H., (1984) "The Wellness Movement:  Imperatives for Health Care Marketers," Journal of Health Care Marketing, 4 (Winter), 9-16.

Bloch, Peter H. and Grady D. Bruce, (1984) "The Leisure Experience and Consumer Products: An Investigation of Underlying Satisfactions," Journal of Leisure Research, 16 (Spring), 74-88.

Book Chapter

Radford, Scott K. and Peter H. Bloch (2015), "Ritual, Mythology, and Consumption After a Celebrity Death," in Death in a Consumer Culture, Susan Dobscha (ed) New York, Rutledge.

Bloch, Peter H. (2012), “Portrait of the Artist as a Young Cat: Holbrook, Aesthetics, and Marketing,” in Legends in Marketing–Morris B. Holbrook, Volume 4: Esthetics and Tastes. Finola Kerrigan, ed., Sage Publications

Block, Peter and C. Hinsch (2009), "Interaction Seeking in Second Life and Implications for Consumer Behavior," in Virtual Identity and Consumer Behavior, Natalie Wood and Michael Solomon, Eds. Armonk, NY: M.E. Sharpe.

Conference Proceedings

Radford, Scott and Peter H. Bloch, "Yet We Hardly Knew You: a Netnography of Grief and Consumption in Para-Social Relationships," Proceedings of the Administrative Sciences Association of Canada, 2008.

"A Comparative Study: Does the Word-of-mouth Communications and Opinion Leadership Model Fit Epinions on the Internet?" with Y. Jin and G.T. Cameron, Proceedings of the Hawaii International Conference on Social Sciences, 2002.

"Leisure and the Shopping Mall," with N.M. Ridgway and J. Nelson, Advances in Consumer Research, R. Holman and M. Solomon, (editors), Provo, UT: Association for Consumer Research, 18, 445-452, 1991.

"Shopping Malls as Leisure Centers," with A. Balazs, Proceedings of the NRPA Leisure Research Symposium, 1988.

"The Political Marketing Consultant: Maturation of the Profession and Reactions of the Electorate," with A.C. Burns and R.F. Bush, AMA Educators' Proceedings, Chicago: American Marketing Association, 134-137, 1986.

"Product Enthusiasm: Many Questions, a Few Answers," Advances in Consumer Research, R. Lutz, (editor) Provo, UT: Association for Consumer Research, 13, 539-543, 1986.

"The Brand Trademark: A Valuable and Vulnerable Resource," with R.F. Bush and C.F. Reynaud, AMA Educators' Proceedings, R. Belk, (editor), Chicago: American Marketing Association, 276-279, 1984.

"Groups, Roles, Products and Enthusiasm: An Investigation of Product Involvement and Social Imagery," Proceedings of Southwest Marketing Association Conference, J. Lumpkin and J. Crawford, (editors), 138-140, 1984.

"Product Involvement as Leisure Behavior," with G.D. Bruce, Advances in Consumer Research, T. Kinnear, (editor) Provo, UT: Association for Consumer Research, 11, 197-202, 1984.

"Shopping Without Purchase: An Investigation of Consumer Browsing Behavior," with M.L. Richins, Advances in Consumer Research, R.P. Bagozzi and A.M. Tybout, (editors) Ann Arbor, MI: Association for Consumer Research, 10, 389-393, 1983.

"An Investigation of Cognitive Structure in a Shopping Context," with M.L. Richins, Advances in Consumer Research, R.P. Bagozzi and A.M. Tybout, (editors) Ann Arbor, MI: Association for Consumer Research, 10, 555-558, 1983.

"Involvement Beyond the Purchase Process: Conceptual Issues and Empirical Investigation," Advances in Consumer Research, A. Mitchell, (editor) Ann Arbor, MI: Association for Consumer Research, 9, 413-417, 1982.

"An Exploration into the Scaling of Consumers' Involvement with a Product Class," Advances in Consumer Research, K. Monroe, (editor) Ann Arbor, MI: Association for Consumer Research, 8, 61-65, 1981.

"What is Product Importance? A Theoretical Analysis and Synthesis," with M.L. Richins, Theoretical Developments in Marketing, C. Lamb and P. Dunne (editors) Chicago: American Marketing Association, 190-193, 1980.