Image: Peter Bloch
Marketing

Peter Bloch

Professor Emeritus

Peter Bloch studied at the University of Texas and has previously taught at the University of Massachusetts and Louisiana State University. He has published over thirty articles dealing with various aspects of consumer behavior. His current research interests include product design effects on consumers, the origins of product-related hobbies, and the modern culture of celebrity. Bloch taught consumer behavior at the undergraduate and graduate levels and is a leader in the use of classroom technology.

Education

PhD, University of Texas at Austin, 1981; MBA, University of Texas at Austin, 1976; BBA., University of Texas at Austin, (highest honors) 1974

Recent Publications

Radford, Scott K. and Peter H. Bloch (2015), "Ritual, Mythology, and Consumption After a Celebrity Death," in Death in a Consumer Culture, Susan Dobscha (ed) New York, Rutledge.

Radford, Scott K. and Peter H. Bloch, (2013) "Consumers’ Online Responses To The Death Of A Celebrity,” Marketing Letters, 24 (March), 43-55.

Radford, Scott K. and Peter H. Bloch, (2012) "Grief, Commiseration, and Consumption Following the Death of a Celebrity,” Journal of Consumer Culture 23 (July), 137-155.

Bloch, Peter H. (2012), “Portrait of the Artist as a Young Cat: Holbrook, Aesthetics, and Marketing,” in Legends in Marketing–Morris B. Holbrook, Volume 4: Esthetics and Tastes. Finola Kerrigan, ed., Sage Publications

Radford, Scott K. and Peter H. Bloch, (2011) “Linking Innovation to Design: Consumer Responses to Visual Product Newness,” Journal of Product Innovation Management 28 (November), 208-220.