Image: Khimendra Singh

Khimendra Singh

Assistant Professor of Marketing
440 Cornell Hall

Khimendra Singh is an assistant professor of marketing at the Robert J. Trulaske, Sr. College of Business, University of Missouri. Before joining Mizzou, he served as a visiting assistant professor of marketing at the Kelley School of Business, Indiana University Bloomington. He earned his Ph.D. in Marketing from the University of North Carolina at Chapel Hill in 2021 and holds a Bachelor of Technology from IIT Madras as well as an MBA from ESSEC Business School, Paris. A context-driven researcher, Singh employs quantitative and econometric methods to study managerial and policy-relevant issues. He delves into firms’ strategic decisions regarding adverse marketplace events, digital marketing and political influence. His current research focuses on the video streaming industry. His work has been published in the Journal of Marketing Research. He was honored as one of the 2020 ISBM Doctoral Dissertation Award Competition winners. Before transitioning into academia, Singh worked in consulting, specializing in guiding industry clients in clean energy projects such as wind and solar, and sustainability areas such as CSR.


Ph.D. in Marketing, 2021, University of North Carolina at Chapel Hill, USA; Master of Business Administration, 2013, ESSEC Business School, Paris, France; Bachelor of Technology (Biotechnology), 2009, Indian Institute of Technology Madras, India. 



Fellow, AMA-Sheth Doctoral Consortium, Indiana University, 2021; Winner, ISBM Doctoral Dissertation Award Competition, Penn State University, 2020; Fellow, ISMS Doctoral Consortium, USA, 2020; Fellow, ISMS Doctoral Consortium, Italy, 2019; Travel Grant, Kenan-Flagler Business School, UNC Chapel Hill, 2019; Doctoral Student Scholarship, Kenan-Flagler Business School, UNC Chapel Hill, 2016-2021; MBA Dean’s List, ESSEC Business School, Paris, 2013; MBA Excellence scholarship, ESSEC Business School, 2012; Winner, National Ernst & Young Excellerator for operational excellence and client management


Singh, Khimendra and Rajdeep Grewal (2023), “Lobbying and Product Recalls: A Study of the U.S. Automobile Industry,” Journal of Marketing Research, 60 (4), 728–749.

Singh, Khimendra and Hamendra Dangi (2015), “Diffusion of Smartphones in India,” Indraprastha Journal of Management, 3 (2), 91–100.

Monga, Anuradha Aggarwal, Hamendra Dangi, and Khimendra Singh (2015), “Creating Patient Experience: An Exploratory Study,” Indraprastha Journal of Management, 3 (1), 34–46.

Singh, Khimendra, Aditya Bhardwaj, and Kandaswamy Venkatesaperumal (2010), “AMS-III.AN.: Fossil fuel switch in existing manufacturing industries Version 1.0,” United Nations Framework Convention on Climate Change (UNFCCC).