Shaoming Zou

Effect of Customer Participation on Service Outcomes: The Moderating Role of Participation Readiness

Journal of Service Research
Volume
18
Issue
2
Journal Articles
Marketing
May 2015

Beibei (Bacy) Dong, K. Sivakumar, Kenneth R. Evans, Shaoming Zou, (2015), “Effect of Customer Participation on Service Outcomes: The Moderating Role of Participation Readiness.” Journal of Service Research, 18 (2), 160-176.

Tags

Marketing