Consumer Cynicism: Developing a Scale to Measure Underlying Attitudes Influencing Marketplace Shaping and Withdrawal Behaviors
Amanda E. Helm, Julie Guidry Moulard, and Marsha L. Richins (2015), “Consumer Cynicism: Developing a Scale to Measure Underlying Attitudes Influencing Marketplace Shaping and Withdrawal Behaviors,” International Journal of Consumer Studies, 39, 515-524.