Publications tagged as Marketing

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  1. Journal Articles Marketing 2014

    Manager-Salesperson Congruence in Customer Orientation and Job Outcomes-The Bright and Dark Sides of Leadership in Aligning Values

    N. Syam
    Journal of Personal Selling and Sales Management
  2. Journal Articles Marketing 2014

    The effects of case libraries versus prompts in supporting analogical transfer and problem solving

    Educational Technology Research & Development
  3. Journal Articles Marketing 2014

    “The Appropriateness of Different Modes of Strategy from a Product-Market Perspective"

    S. (Ratti) Ratneshwar
    Journal of Strategic Marketing
  4. Journal Articles Marketing November 2014

    Consumer Decision to Upgrade or Downgrade a Service Membership

    Detelina Marinova
    Journal of the Academy of Marketing Science
  5. Journal Articles Marketing September 2014

    Managing Revenue across Retail Channels: The Interplay of Service Performance and Direct Marketing

    Detelina Marinova
    Journal of Marketing
  6. Journal Articles Marketing December 2014

    The Importance of Strategic Fit between Host–Home Country Similarity and Exploration/Exploitation Strategies on Small and Medium-Sized Enterprises’ Performance: A Contingency Perspective

    Shaoming Zou
    Journal of International Marketing
  7. Journal Articles Marketing 2015

    Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District Characteristics

    Murali Mantrala, Srinath Gopalakrishna
    Marketing Letters
  8. Journal Articles Marketing 2015

    Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation

    Marsha Richins
    Journal of Consumer Research
  9. Journal Articles Marketing 2015

    “Attention to Social Comparison Information and Brand Avoidance Behaviors”

    S. (Ratti) Ratneshwar
    Marketing Letters
  10. Journal Articles Marketing 2015

    “Did You Get It? Factors Influencing Subjective Comprehension of Visual Metaphors in Advertising”

    S. (Ratti) Ratneshwar
    Journal of Advertising