Manager-Salesperson Congruence in Customer Orientation and Job Outcomes-The Bright and Dark Sides of Leadership in Aligning Values
Journal of Personal Selling and Sales Management
Volume
34
Issue
3
Journal Articles
Marketing
2014
Mullins, Ryan and Niladri B. Syam (2014), “Manager-Salesperson Congruence in Customer Orientation and Job Outcomes-The Bright and Dark Sides of Leadership in Aligning Values”, Journal of Personal Selling and Sales Management, Vol 34, Issue 3, pp 188-205.