The Importance of Strategic Fit between Host–Home Country Similarity and Exploration/Exploitation Strategies on Small and Medium-Sized Enterprises’ Performance: A Contingency Perspective

Annie Peng Cui, Michael F. Walsh, and Shaoming Zou (2014), “The Importance of Strategic Fit between Host–Home Country Similarity and Exploration/Exploitation Strategies on Small and Medium-Sized Enterprises’ Performance: A Contingency Perspective.” Journal of International Marketing, 22(4), 67-85