“The Appropriateness of Different Modes of Strategy from a Product-Market Perspective"
Journal of Strategic Marketing
Volume
22
Issue
5
Journal Articles
Marketing
2014
Chowdhury, T. G., S. Madhavaram, S. Ratneshwar, and R. Standifer (2014), “The Appropriateness of Different Modes of Strategy from a Product-Market Perspective,” Journal of Strategic Marketing, 22 (5), 442-468.