Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District Characteristics | Trulaske College of Business // University of Missouri

Srinath Gopalakrishna, Jason Garrett, Murali K. Mantrala, Shrihari Sridhar, (2015). "Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District Characteristics," Marketing Letters: 1-14.

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