Research Directory

Type
Topic
  1. Conference Proceedings Marketing 2008

    Yet We Hardly Knew You: a Netnography of Grief and Consumption in Para-Social Relationships

    Peter Bloch
    Proceedings of the Administrative Sciences Association of Canada
  2. Journal Articles Marketing 2008

    Putting One-to-One marketing to work: Personalization, Customization, and Choice

    N. Syam
    Marketing Letters
  3. Journal Articles Marketing 2008

    MNC's Control of Their Operations in the Foreign Markets: An Integrative Theoretical Model

    Shaoming Zou
    Journal of International Marketing
  4. Journal Articles Marketing October 2007

    Strategic Change Implementation and Performance Loss in the Front Lines

    Detelina Marinova
    Journal of Marketing
  5. Journal Articles Marketing May 2007

    The Role of Salesperson Motivation in Sales Control Systems: Intrinsic and Extrinsic Motivation Revisited

    Shaoming Zou
    Journal ofBusiness Research
  6. Journal Articles Marketing 2007

    The Effect of E-Commerce Drivers on Export Marketing Strategy

    Shaoming Zou
    Journal of International Marketing
  7. Journal Articles Marketing 2007

    Bias breakdown

    Marketing Research
  8. Journal Articles Marketing 2007

    Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty

    Journal of Marketing Research
  9. Journal Articles Marketing 2007

    Use of Relationship Marketing Programs in Building Customer-Salesperson and Customer-Firm Relationships: Differential Influence on Financial Outcomes

    Srinath Gopalakrishna
    International Journal of Research in Marketing
  10. Journal Articles Marketing 2007

    Consumption Emotions

    Marsha Richins
    Product Experience: Perspectives on Human-Product Interaction