Putting One-to-One marketing to work: Personalization, Customization, and Choice
Marketing Letters
Volume
19
Issue
1
Journal Articles
Marketing
2008
Arora, Neeraj, Xavier Dreze, Anindya Ghose, James D. Hess, Raghuram Iyengar, Bing Jing, Yogesh Joshi, V. Kumar, Nicholas Lurie, Scott Neslin, S. Sajeesh, Meng Su, Niladri Syam, Jacquelyn Thomas and Z. John Zhang, “Putting One-to-One marketing to work: Personalization, Customization, and Choice” Marketing Letters, 2008, 19, pp 305–321.