Marketing | Trulaske College of Business // University of Missouri

Marketing, with M. Etzel and W. Stanton, New York, NY: McGraw-Hill/Irwin, 14th edition, 2007. (13th edition, 2004; 12th edition - 2001; 11th edition - 1997; 10th edition - 1994; 9th edition - 1991; various translations and foreign adaptations of 9th through 14th editions)

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