Publications tagged as Marketing

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  1. Journal Articles Marketing July 1995

    Seeking the Ideal Form: Product Design and Consumer Response

    Peter Bloch
    Journal of Marketing
  2. Journal Articles Marketing August 1995

    The Effects of Perceived Interdependence on Dealer Attitudes

    Journal of Marketing Research
  3. Journal Articles Marketing January 1996

    Global Strategy: A Review and An Integrated Conceptual Framework

    Shaoming Zou
    European Journal of Marketing
  4. Book Chapter Marketing 1996

    Materialism, Desire, and Discontent: Contributions of Idealized Advertising Images and Social Comparison

    Marsha Richins
    Marketing and Consumer Research in the Public Interest
  5. Journal Articles Marketing 1996

    The Effects of Trust and Interdependence on Relationship Commitment: A Trans-Atlantic Study

    International Journal of Research in Marketing
  6. Journal Articles Marketing 1996

    Advertising and Its Effect on Industrial Concentration: A Contingency Perspective

    Shaoming Zou
    Journal of Current Issues and Research in Advertising
  7. Journal Articles Marketing 1996

    Service Contract Negotiations in Marketing Channels: Assessing Motor Carriers' Perceptions

    Shaoming Zou
    Journal of Marketing Channels
  8. Journal Articles Marketing 1996

    Dimensions of Global Strategy and Their Utilization by European and Japanese MNCs: An Exploratory Study

    Shaoming Zou
    Advances in International Marketing
  9. Journal Articles Marketing 1996

    "Goal-Derived Categories and the 4 Antecedents of Across-Category Consideration"

    S. (Ratti) Ratneshwar
    Journal of Consumer Research
  10. Conference Proceedings Marketing 1997

    Society for Consumer Psychology

    S. (Ratti) Ratneshwar
    1997 Annual Conference Proceedings