Global Strategy: A Review and An Integrated Conceptual Framework | Trulaske College of Business // University of Missouri

Zou, Shaoming and S. Tamer Cavusgil (1996), "Global Strategy: A Review and An Integrated Conceptual Framework," European Journal of Marketing, 30 (1), 52-69. (A translated version was published in the Turkish language journal Marketing World, 12 (69), 4-13, 1998.)

Tags

MU is an equal opportunity/access/affirmative action/pro-disabled and veteran employer and does not discriminate on the basis of sex in our education programs or activities, pursuant to Title IX and 34 CFR Part 106. For more information, visit MU’s Nondiscrimination Policy or the Office of Institutional Equity.

© 2022 — Curators of the University of Missouri. All rights reserved. DMCA and other copyright information. Privacy policy Accredited by AACSB International.