The Effects of Trust and Interdependence on Relationship Commitment: A Trans-Atlantic Study

Journal Articles
Marketing
1996

Geyskens, Inge, Jan-Benedict E.M. Steenkamp, Lisa K. Scheer and Nirmalya Kumar (1996), "The Effects of Trust and Interdependence on Relationship Commitment: A Trans-Atlantic Study", International Journal of Research in Marketing, 13, 303-317.