Materialism, Desire, and Discontent: Contributions of Idealized Advertising Images and Social Comparison | Trulaske College of Business // University of Missouri

Richins, Marsha L. (1996), “Materialism, Desire, and Discontent: Contributions of Idealized Advertising Images and Social Comparison,” in Marketing and Consumer Research in the Public Interest, R. Hill (editor), Thousand Oaks, CA: Sage, 109-132.

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