"Goal-Derived Categories and the 4 Antecedents of Across-Category Consideration"
Journal of Consumer Research
Volume
23
Journal Articles
Marketing
1996
Ratneshwar, S., C. Pechmann, and A.D. Shocker (1996), "Goal-Derived Categories and the 4 Antecedents of Across-Category Consideration," Journal of Consumer Research, 23 (December), 240-250.