"The Brand Trademark: A Valuable and Vulnerable Resource," with R.F. Bush and C.F. Reynaud, AMA Educators' Proceedings, R. Belk, (editor), Chicago: American Marketing Association, 276-279, 1984.
Peter Bloch studied at the University of Texas and has previously taught at the University of Massachusetts and Louisiana State University. He has published over thirty articles dealing with various aspects of consumer behavior. His current research interests include product design effects on consumers, the origins of product-related hobbies, and the modern culture of celebrity. Bloch taught consumer behavior at the undergraduate and graduate levels and is a leader in the use of classroom technology.
Education
PhD, University of Texas at Austin, 1981; MBA, University of Texas at Austin, 1976; BBA., University of Texas at Austin, (highest honors) 1974
Publications
"Groups, Roles, Products and Enthusiasm: An Investigation of Product Involvement and Social Imagery," Proceedings of Southwest Marketing Association Conference, J. Lumpkin and J. Crawford, (editors), 138-140, 1984.
Bloch, Peter H., (1984) "The Wellness Movement: Imperatives for Health Care Marketers," Journal of Health Care Marketing, 4 (Winter), 9-16.
"Product Involvement as Leisure Behavior," with G.D. Bruce, Advances in Consumer Research, T. Kinnear, (editor) Provo, UT: Association for Consumer Research, 11, 197-202, 1984.
Bloch, Peter H. and Grady D. Bruce, (1984) "The Leisure Experience and Consumer Products: An Investigation of Underlying Satisfactions," Journal of Leisure Research, 16 (Spring), 74-88.