Image: Peter Bloch
Marketing

Peter Bloch

Professor Emeritus

Peter Bloch studied at the University of Texas and has previously taught at the University of Massachusetts and Louisiana State University. He has published over thirty articles dealing with various aspects of consumer behavior. His current research interests include product design effects on consumers, the origins of product-related hobbies, and the modern culture of celebrity. Bloch taught consumer behavior at the undergraduate and graduate levels and is a leader in the use of classroom technology.

Education

PhD, University of Texas at Austin, 1981; MBA, University of Texas at Austin, 1976; BBA., University of Texas at Austin, (highest honors) 1974

Publications

Bloch, Peter H., Nancy M. Ridgway and Daniel L. Sherrell, (1989) "Extending the Concept of Shopping: An Investigation of Browsing Behavior," Journal of Academy of Marketing Science, 17 (Winter), 13-21.

Bush, Ronald F., Peter H. Bloch, and Scott Dawson, (1989) "Remedies for Product Counterfeiting," Business Horizons, 32 (January-February), 59-65.

Lichtenstein, Donald, Peter H. Bloch, and William C. Black, (1988) "Correlates of Price Acceptability," Journal of Consumer Research, 15 (September), 243-252.

Bloch, Peter and Marsha L. Richins (1988), "The Role of Situational and Enduring Involvement in Post-Purchase Product Evaluation," Journal of Consumer Satisfaction, 1, 10-15.

"Shopping Malls as Leisure Centers," with A. Balazs, Proceedings of the NRPA Leisure Research Symposium, 1988.