Bloch, Peter and Marsha L. Richins (1993), "Attractiveness, Adornments, and Exchange," Psychology & Marketing, 11 (December), 467-469.
Peter Bloch studied at the University of Texas and has previously taught at the University of Massachusetts and Louisiana State University. He has published over thirty articles dealing with various aspects of consumer behavior. His current research interests include product design effects on consumers, the origins of product-related hobbies, and the modern culture of celebrity. Bloch taught consumer behavior at the undergraduate and graduate levels and is a leader in the use of classroom technology.
Education
PhD, University of Texas at Austin, 1981; MBA, University of Texas at Austin, 1976; BBA., University of Texas at Austin, (highest honors) 1974
Publications
Bloch, Peter H. (1993), "Involvement with Adornments as Leisure Behavior," Journal of Leisure Research, 25, 245-262.
Bloch, Peter H., Ronald F. Bush, and Leland Campbell, (1993) "Consumer 'Accomplices' in Product Counterfeiting: A Demand-Side Investigation," Journal of Consumer Marketing,10:4, 27-36
Bloch, Peter H. and Marsha L. Richins, (1992) "You Look 'Mahvelous': The Pursuit of Beauty and the Marketing Concept," Psychology & Marketing, 9 (January), 3-15.
Bloch, Peter, Marsha L. Richins and E. McQuarrie (1992), "How Enduring and Situational Involvement Combine to Create Involvement Responses," Journal of Consumer Psychology, 1:2, 143-154.