"A Comparative Study: Does the Word-of-mouth Communications and Opinion Leadership Model Fit Epinions on the Internet?" with Y. Jin and G.T. Cameron, Proceedings of the Hawaii International Conference on Social Sciences, 2002.
Peter Bloch studied at the University of Texas and has previously taught at the University of Massachusetts and Louisiana State University. He has published over thirty articles dealing with various aspects of consumer behavior. His current research interests include product design effects on consumers, the origins of product-related hobbies, and the modern culture of celebrity. Bloch taught consumer behavior at the undergraduate and graduate levels and is a leader in the use of classroom technology.
Education
PhD, University of Texas at Austin, 1981; MBA, University of Texas at Austin, 1976; BBA., University of Texas at Austin, (highest honors) 1974
Publications
Bloch, Peter H. and Subhabrata Banerjee, (2001) "An Involvement Based Framework for the Study of Environmentally Concerned Consumers," Journal of the Australian and New Zealand Academy of Management, 7:2, 1-12.
Bloch, Peter H., (1995) "Seeking the Ideal Form: Product Design and Consumer Response," Journal of Marketing, 59, (July), 16-29.
Gulas, Charles and Peter H. Bloch, (1995), “Right Under our Noses: Ambient Scent and Product Evaluation," Journal of Business and Psychology, 10:3, 87-98.
Bloch, Peter H., Nancy M. Ridgway, and Scott Dawson, (1994) "The Shopping Mall as Consumer Habitat," Journal of Retailing, 70:1, 132-145.